Victoria’s Secret joined forces with DJ Pastel to celebrate Pride at Stonewall’s 2025 parade. Magnus was given the opportunity to creative direct DJ Pastel’s aesthetic for the occasion. From the angel wing concepts presented, the shopping bag design was selected, blending a reminder of sustainability with a vision that stayed true to the brand.

Magnus created social media content capturing the behind-the-scenes process of the now-viral wings conceptualization, has garnered nearly one million collective views across TikTok and Meta.